RESUME 

skills 

Riverdale, GA 

thejadeboykins@gmail.com

  • Media background

  • Management skills

  • Strong creative vision

  • Proficient in Creative Cloud Suite

  • Proficient Microsoft Word, Excel and PowerPoint

  • Social media scheduling/ calendar applications

  • Strategy planning

  • Marketing Strategies

  • Radio broadcasting/editing

  • Community management

  • Fluent in Google Analytics, Facebook Insights, Twitter Analytics

  • Proficient in Buffer/HootSuite/Planoly

  • Application integration

  • Strong communication skills

  • Talented public speaker

  • Thrives under pressure

  • Artistic talent

  • Knowledgeable on current affairs, news issues and social trends

  • Customer service

  • Tactics and execution

  • Optimizing content and technology

  • Analytical skills

  • Experienced in analyzing metrics, identifying trends, and optimizing performance

  • Website development

  • YouTube knowledge, analytics and insights

 WORK EXPERIENCE 

September 2019-Present

Social Media Associate / Icon Swim, Atlanta, GA

       •      Develop, implement and manage our social media strategy

  • Manage, post & oversee social media content

  • Measure the success of every social media campaign

  • Stay up to date with the latest social media best practices and technologies

  • Monitor SEO and user engagement and suggest content optimization

  • Communicate with industry professionals and influencers via social media to create a strong network

Marketing / Icon Swim

  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events

  • Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives.

  • Analyze and report on the performance and efficiency of campaigns.

  • Conduct market research and analyze trends to identify new marketing opportunities.

  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

  • Write, proofread, and edit creative and technical content across different mediums

  • Work with external agencies and vendors to execute marketing programs.

Inventory Specialist / Icon Swim

  • Inspect returned merchandise

  • Track incoming and outgoing products

  • Provide inventory control reports as required

  • Maintain count accuracy (digital and physical counting)

  • Updating database with incoming and outgoing products

  • Loading and unloading deliveries

  • Maintain safety while using equipment and tools

  • Dispose of obsolete inventory as directed

Public Relations / Icon Swim

  • Planning, developing and implementing PR strategies.

  • Managing inquiries from media, individuals and other organizations.

  • Researching, writing and distributing press releases to targeted media.

  • Planning publicity strategies and campaigns.

  • Organizing events including press conferences, exhibitions, open days and press tours

  • Managing and sharing content with users on social media sites such as Twitter and Facebook

  • Managing the PR aspect of a potential crisis.

  • Creating and managing brochures, handouts, direct mail leaflets, promotional videos, photographs, etc.

  • Analyzing media coverage.

  • Distributing information about new promotional opportunities and current PR campaigns progress.

  • Speaking publicly at interviews, press conferences, and presentations.

January 2019-Present (Freelance/Weekends Only)

Special Correspondent / MSC Media, LLC, Atlanta, GA

  • Conduct live/ pre-recorded interviews at different events.

  • Conduct research on different people, places, and topics relevant to the community/society.

  • Finds unique, relevant and urgent topics to bring to the public, and investigating interesting new angles of stories that need to be covered.

  • Editing video content and adding effect/ music to the background.

January 2019-September 2019

Customer Service Representative / Arise Virtual Solutions, Atlanta, GA

  • Maintaining a positive, empathetic and professional attitude toward customers.

  • Problem-solving ability.

  • Communicating with customers through various channels.

  • Acknowledging and resolving customer complaints.

  • Knowing of products inside and out to answer questions.

  • Processing orders, forms, applications, and requests.

  • Keeping records of customer interactions, transactions, comments and complaints.

  • Providing feedback on the efficiency of the customer service process.

  • Taking various forms of payments.

January 2018-December 2018

Editor-In-Chief / The Gramblinite Newspaper, Grambling, LA

  • Manages/supervises the production of the weekly printed newspaper.

  • Editing and preparing submitted articles for publication.

  • Responsible for hiring staff members and resolving conflicts. 

  • Training staff through a variety of brainstorming and information sharing sessions.

  • Delegating different job assignments to staff members.

  • Answering the newsroom’s landline to take requests for stories, set up interviews, etc. Also responding to all emails in the newspaper email inbox.

  • Instructing Adobe InDesign training sessions, creating multiple newspaper page layouts on a regular basis using InDesign.

  • Prospecting and soliciting articles for staff coverage.

  • Responding and composing emails, creating small graphics for different pages and assigning staff to different assignments/duties.

  • Writing, copyediting and conducts interviews for different stories.

  • Maintaining professionalism even under the deadline pressure and making last-minute changes.

August 2018-December 2018

Camera Operator, Floor Director, Audio Director & On-Screen Talent / GSU TV Center, Grambling, LA 

  • Physically operating the camera and maintaining composition and camera angles throughout the given scene or shot.

  • Collaborate with the director, director of photography, actors, and crew to make technical and creative decisions while following the orders of the set/request for the production.

  • Responsible for managing the entire crew.

  • On-call to fill in for on-scene talent and memorizing lines for various scenes/ videos.

  • Running the boards and screens in the production room while maintaining a good audio connection.

May 2018-August 2018 

Special Correspondent, Reporter & News Writer / Blazin’ 93.2, Macon, GA

  • Setting up the station tent in different locations for live remotes.

  • Creating content for run sheets for the daily shows.

  • Taking pictures for social media, inserting liners in music mixdowns, operating production equipment.

  • Making commercials: reading a made script or creating one, adding sound fxs and music.

  • Using technical skills and expert knowledge of state-of-the-art software, such as Adobe Audition, to edit audio samples.

January 2016-December 2018

On-Air Personality, Producer & Content Creator/ Sweet Tea Radio Show, Grambling, Louisiana

  • Entertaining an audience during a given time slot, including news/talk, sports, and music.

  • Filling the time by taking input from the audience or interview special guests.

  • Producing and coordinating the content of radio shows.

  • Making everything sound smooth and well put together, creating the playlist, track down interviewees.

  • Using technical skills and expert knowledge of state-of-the-art software, such as Adobe Audition, to edit audio samples.

  • Creative flair to conjure up ideas for forthcoming shows, write scripts/ type show rundown sheets and make the most of audience-generated content, such as sound bites and phone-ins.

January 2016-December 2018  

News Director/The Radio Lab, Grambling, LA

  • Reading on-air public service announcements during the midday time slot.

  • Collaborating with other on-campus organizations and the community for advertisements.

  • Interviewing various campus leaders for updates and information on current news on campus.

  • Operating the switchboard and editing/mixing down all files to run daily in the log system.

September 2015-December 2018

Social Media/ Marketing Manager/ The Gramblinite Newspaper, Grambling, Louisiana

  • Proficient in social media targeting and Communication

  • Conducting interviews with social media content.

  • Creating and implementing marketing ideas to promote the newspaper on campus.

  • Fluent in Google Analytics, Facebook Insights, Twitter Analytics.

  • Experienced in analyzing metrics, identifying trends, and optimizing performance.

  • Filming, directing & editing video content for social media pages.

  • Creating IGTV videos, highlights, etc.

  • Responsible for growing The Gramblinite’s new Instagram page(@gsunewspaper) to over 1,000+ followers in less than a week and creating content.

  • Responsible for creating content for The Gramblinite’s Twitter page (@TheGramblinite)

  • Creating different social media tactics to engage followers.       

  • Efficient in calendar planning/scheduling applications such as Hootsuite- Social Media tools, Buffer and Planoly.

  • Efficient using the Trello organization application/website.                                                                                      

September 2015-January 2018

Art & Style Editor/ The Gramblinite Newspaper, Grambling, Louisiana

  • Editing and laying out content for the page.

  • Conducting interviews for stories.

  • Constantly creating new ideas to engage readers on the page.

  • Created: #OOTW (Outfit of The Week) and #TigerTop5 which was the topic new songs of the week to keep students interested in the page.

  • Creating different weekly themes so that stories correlate.

  • Creating different cut-outs/ graphics to make page aesthetically pleasing.

  • Writing and copy-editing different entertainment stories such as music reviews, concert reviews, fashion trend stories, different local and international fashion shows, clothing line launches.

August 2015-May 2016

On-Air Personality & Producer / KGRM 91.5 FM, Grambling, LA

  • Entertaining an audience during a given time slot, including news/talk, sports, and music.

  • Producing and coordinating the content of radio shows.

  • Making everything sound smooth and well put together and creating the playlist.

  • Making commercials: reading a made script or creating one, adding sound fxs and music.

  • Using technical skills and expert knowledge of state-of-the-art software, such as Adobe Audition, to edit audio samples.

April 2012-July 2015

Crew Leader/ Zaxby’s, Douglasville, GA                                               

  • Operating drive-thru and counter cash register                                                                 

  • Training new crew members

  • Conflict resolution specialist

  • Operating drive-thru: making drinking, taking orders, greeting guests at the window, verifying orders are made correctly, etc. all at one time.

  • Preparing daily prep

  • Cross trained in BOH: counter and drive-thru window food prep.

education 

DECEMBER 14, 2018

Bachelor of Arts in Mass Communication/ Grambling State University, Grambling, LA

AUGUST 2014-MAY 2015

Bachelor of Arts in Mass Communication/ Atlanta Metropolitan State College, Atlanta, Georgia

Accomplishment, training + workshops

APRIL 2016

Southeast Journalism Conference/ The Gramblinite, Clarksville, TN

SEPTEMBER 2017

Society of Professional Journalist/The Gramblinite, New Orleans, LA

FEBRUARY 2017

Southeast Journalism Conference/ The Gramblinite, Oxford, MS

MAY 2017

Delta Fest Live Broadcaster/ The Radio Lab, Monroe, LA

SEPTEMBER 2017

Excellence in Journalism conference/ New Orleans, LA

FEBRUARY 2018

Louisiana Association of Broadcasters Conference / New Orleans, LA

FEBRUARY 2017

Associated Press Broadcasters & Media Editors/ The Gramblinite, New Orleans, LA

MARCH 2018

The Atlanta Voice ride along/shadow/ Atlanta, GA

MARCH 2018

100.1 The Beat shadow/Monroe, LA

APRIL 2018

K.104 Radio Station/ Smooth 107.5 professional enrichment/ The Radio Lab, Dallas, TX

MAY 2018-AUGUST 2018

Blazin’ 92.3 Radio Station/ Promotions team/ Internship/ Macon, GA

AUGUST 2018-DECEMBER 2018

InDesign Training Course/ The Gramblinite, Grambling, LA

SEPTEMBER 2019

Assistant Event Director/ RICE Awards Show, Atlanta, GA

references 

Available upon request 

 Download Full Resume